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Small business marketing : pricing strategies for hard times
This article briefly introduces some fresh and innovative ways of looking at what should be a central part of every business strategy: pricing. The instinct is to just keep prices competitive and not tinker with them but there are some ways that the pricing decision can be used as a source of real competitive advantage.
3 commentsThis week's best new pop song (updated weekly)
If pop music is the soundtrack to your life you always need new songs! NOTICE - I ran this feature for about a year but due to work don't have enough time to scout out the songs like I used to. Therefore I...
9 comments10 reasons why PPC is not always a good idea
PPC gets a good press. If you were thinking of trying a Pay per Click based campaign, either using banner ads, Adwords or sponsored search, and did a bit of research the impression you would receive would be...
2 comments5 songs that sound like ABBA (but aren't)
I gotta say I miss Abba. I'm not an obsessive fan or anything but there are times in your life when their songs really hit the mark. Of all the great pop music acts noone has come to close to providing such...
2 commentsPractical advice if you’re having difficulty paying your Spanish mortgage
There is a full version of this article on the author's law and accountancy firm website: Spanish mortgage advice - full guide to options (including an offer of free mortgage counselling) If you're worried about a Spanish mortgage situation read...
1 commentHow to make your articles work harder for you
If you spend a lot of time writing articles it's probably because you have discovered that it's a great way of promoting yourself, your business and/or your website. This hub is not about the benefits of...
1 commentUS economic decline is looking terminal
A past, present and future guide to the decline of the US economy. Government policies have stopped delivering real growth for a decade and are now actively preventing a genuine recovery in growth prospects. The article predicts how the economy will move from "phoney recovery" in 2009 to a final "flight to safety" in 2010 and to dollar collapse in 2011. It discusses how America might react to a collapse and highlights two gargantuan obstacles to growth that lie ahead in the coming decades.
49 commentsBoost diet willpower without charts or gimmicks
This method reduces the chance of failure and related remorse by harnessing your desire for treats and snacks. By making some "goodies" available on condition of dropping others from your diet you are always incentivised. There is also ample...
3 comments10 reasons why Spanish Property Prices are not about to rise
After some terrible years for Spanish property prices, is this now the time to buy? A lot of “experts” (mainly self-interested industry insiders) are calling the bottom of the market and suggesting it’s time to pick up a bargain. Don’t’ believe them – read my list of 10 reasons to doubt a recovery is going to happen any time soon.
8 commentsHow to rent out your Spanish property online
Spain is hot so if you've got a pool - show it off! If you rent out your Spanish holiday home I’m sure you use the internet to try and increase your bookings but are you using to its full potential? I have...
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